If you could only add one more keyword to your site I would strongly suggest you consider the word “coupons”. I am hard-pressed to think of any other term that carries so much SEO juice. Everyone likes a deal after all.
Every product or service has the potential for a coupon. By adding a page on your site that targets this keyword you have now made yourself available for a wide variety of new searches. Let’s say you are selling painting services in Pleasanton, CA and you now have a 10% off coupon on your site, here are some of the searches you could rank for:
- Painting coupon in Pleasanton
- Painting coupon in Pleasanton, CA
- Painting coupon Pleasanton
- Pleasanton painting coupon
- Paint coupon in Pleasanton
- Paint coupon in Pleasanton, CA
- Pleasanton paint coupon
- Pleasanton coupons
- Coupons in Pleasanton
Even better is if some of the brands you carry are running coupons either at your store or someone else’s. Be sure to create a page that promotes each of these offers. For example “Benjamin Moore Paint Coupons”.
I particularly love the idea of % off coupons for businesses in service categories where there is no standard pricing so the customer gets 10% off your usual price which you just marked up 10%.
But you’d never do anything like that right?