If you could only add one more keyword to your site I would strongly suggest you consider the word “coupons”. I am hard-pressed to think of any other term that carries so much SEO juice. Everyone likes a deal after all.
Every product or service has the potential for a coupon. By adding a page on your site that targets this keyword you have now made yourself available for a wide variety of new searches. Let’s say you are selling painting services in Pleasanton, CA and you now have a 10% off coupon on your site, here are some of the searches you could rank for:
- Painting coupon in Pleasanton
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- Pleasanton coupons
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Even better is if some of the brands you carry are running coupons either at your store or someone else’s. Be sure to create a page that promotes each of these offers. For example “Benjamin Moore Paint Coupons”.
I particularly love the idea of % off coupons for businesses in service categories where there is no standard pricing so the customer gets 10% off your usual price which you just marked up 10%.
But you’d never do anything like that right?
6 Response Comments
The majority of the local directory sites and IYP’s are now offering the coupon option as well.
If I were to add one word to your phrases it would be Free…
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Director of Local Search
Internet Yellow Page Solutions
Great idea. I will put this into practice by the end of the week. Actually, the only thing that will change will be the location. I’ll let you know how it goes.
Diggin’ the crazy eddie thing too…
Your also coming up for sell gold Pleasanton 🙂
Excellent suggestion Andrew…people really love coupons. I have a friend who operates a tree trimming and tree removal company and earlier this year he put a 10% off coupon on his site and his free estimate requests increased more than 50%!
So you’re saying if you own a small business, you should add a page to your site with coupons?