How To Judge The SEMMYS
As many of my readers now know The SEMMY Awards nominations have been announced and I am both a judge in the Small Business Marketing category and a nominee for the following posts:
Geotargeting Location By IP Address = SEO Death
As I was going through all of the Small Biz posts I am judging and emailing with my fellow judges I started to come up with a criteria for how to judge these posts. I figured I’d post these in case any of the other judges are trying to figure this out as well.
Here’s what I am thinking in order of importance:
- Is the post useful? Can I take action after reading it and see a benefit?
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Is the post well-written? Is the style accessible enough so that I can get through the whole thing without spacing out? Read enough of these in a row and you start doing some serious spacing out.
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Is the post inspirational? Does it make the reader want to drop what they are doing and start acting on the information they read?
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Is the post unique? A lot of these entries have helpful information but it’s probably stuff that a thousand other bloggers have written about at one point or another.
So there you have it. QED
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