How Not To Do Google Places SEO

Phil Rozek has a great post on The 1st Annual Google Places Freakshow:

“Whatever your ranking, I suggest you pay attention to how your Google listing comes across at a gut level.  Ask friends, family, or customers who haven’t seen it to take a look and give you their first impressions.  You’ll ensure that YOUR business won’t ever make it into a future Google Places Freak Show.”

Kind of reminds me of the curious case of Dr. Robert G. Aycock.