Category: SEO Project Management

Want to know how to manage, communicate and coordinate with SEO clients more effectively? Whether you are on the agency side of SEO or working in-house effective client communication is a must.  That’s why LSG’s Senior Director of Operations, Tessa Voecks, recently spoke with Aleyda Solis on the podcast Crawling Mondays by Aleyda to discuss the topic and provide some quick tips for more successful client communication, management, and coordination. During the conversation, they covered a range of tactics and…

TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having a successful outcome with your SEO program. Without knowing individual business goals it’s impossible to be precise but this should help orient you and give you a broad sense of…

TL;DR – Should you have an in-house content team or outsource? Outsourcing content writing to an SEO agency has a host of benefits. Here, we’ll review why it can be more effective to hire an SEO agency for content writing services. There are a lot of decisions to make when running a business, and one of the biggest is whether to outsource certain tasks or keep them in-house. When it comes to SEO content writing, there are some clear benefits…

Do you manage freelancers? Yeah? Whether you’re managing an external team of freelancers or an internal team (big or small), managing work is easier when you have the right tools. That’s why having the best fitting project management tool is absolutely essential. Effective and successful project management has visibility, increases organization, is easily integrated, is robust, and is easy to use, and bonus points for a professional look and feel. As our external/freelance team has grown, we’ve found ourselves needing…