Is “Near Me” SEO Moving Farther Away?

Local SEO Twitter was slightly a flutter yesterday after my bud John Mueller apparently mentioned you should avoid placing “Near Me” in titles if you want to rank for “Near Me” searches: Want to rank for ‘Near Me’ searches? Avoid placing ‘near me’ in your titles, make sure your address is on your site and get your Google My Business profile setup and verified… results are predominantly based on the users location. Confirmed by @JohnMu #LocalSEO #Google 🤓🔍 pic.twitter.com/MvdUvJ70Al —…

Was Possum The Near Me Update?

Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on both Local Pack and Organic results, as our Local SEO Ranking Factors Study showed, the two sets of results may now be inextricably linked. So…