For fans of the long-running SEO Death series, this isn’t really a new issue. About two years ago I posited Is Your Adwords Campaign Hijacking Your SEO Traffic? The answer of course was “yes.” Here’s the graph that illustrated the problem: I am re-upping this because we just got a new client that hired us […]
We have a client site whose SEO often defies description, along with canonicalization. We often have to check Google’s cache of various URLs to see what in fact Google is getting, but sometimes when you view the Full Version of the cache it just rapidly reloads like a blinking strobe light. Kind of like this: […]
One of the perks of international travel is getting to see what the SERPs really look like in other countries. Check out this query for “Sams Club”* I did while in Barcelona yesterday: So Google thinks the “Barcelona” line of Sam’s Club furniture is relevant to me simply because I am in Barcelona. Note my […]
Seriously Google Search Console, why do you do this to me? I want to like (trust) you, despite the historically numerous discrepancies in your data. I’m delighted you are addressing the feature lag that SEO’s love to complain about. But seriously, can we get internally consistent URL level data? Please?
It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) Dear Internet, we abbreciate […]
So for those of you don’t know, I have a 3-year-old daughter (her name is Harper). Here is her hand: When she was an even littler girl then she is now, she got pink eye. Bekah and I spent a bunch of time googling and calling around doctors offices and urgent cares trying to find […]
Local SEO Twitter was slightly a flutter yesterday after my bud John Mueller apparently mentioned you should avoid placing “Near Me” in titles if you want to rank for “Near Me” searches: Want to rank for ‘Near Me’ searches? Avoid placing ‘near me’ in your titles, make sure your address is on your site and […]
At college, after getting demolished in squash against, Mike, a hyper-competitive pre-med, he asked me what I planned to do for a career. I told him I wanted to get into television. He sneeringly countered how he was going to become a surgeon and extend his patients’ lives by many years. The implication being I […]
Since local spam is a hot topic around the Local SEO Sphere these days, I figured it would be fun to look at brands that are violating the Google My Business guidelines for representing your business and getting away with it. Because I mean, what’s the point of guidelines if large advertisers and brands can […]
The people at The BDX Summit were nice enough to invite me to Austin to speak to a group of homebuilders about SEO. While I gave my presentation, Graphic Recorder & Illustrator Katherine Torrini drew this poster. It was an amazing thing to see. It reminded me of when my mother would sometimes take me to children’s concerts at […]