Twenty Years of Writing Down What Google Did This Time.
What we learn doing SEO for real clients. 1,311 posts since 2007.
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LSG Virtual Event - Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson
LSG's Rachel Anderson reveals the latest research into how the top location page providers compare with respect to core web vitals.
Read the postSEO The LSG Way: Earn Your Knowledge
I love this scene from Jurassic Park <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> People always…
Read the postForecasting in SEO is Like Dune
Show me the waters of your homeworld Muad'dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the…
Read the postWhat Is Going On With The SEO Market?
Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here's what I think is going on. When COVID hit around March 2020,…
Read the postDan Peer Reviews Some Research: Top Keywords by Volume
Hi! I'm Dan! I think the SEO discipline is a research based discipline. One of my favorite concepts is Garbage In, Garbage Out (GIGO), which I'm going to link to rather then explain but I still…
Read the postHow Location Page Providers Stack Up for Core Web Vitals
For businesses with hundreds or thousands of locations, location page creation and maintenance is frequently done by a third party. So how do these third party companies stack up when it comes to Core Web Vitals?
Read the postSEO The LSG Way: Cognitive Bias and False Precision in our SERP Mental Model
DAN THAT IS A MOUTHFUL! In another life I was an academic random internet person, deal with it and move on. So a couple of members of the team have been pushing me to document the Local SEO Guide…
Read the postShould SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn't double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well,…
Read the postMay 2021 Google SERP Features: People Keep Also Asking
May's Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask: PAAs jumped almost two percentage points last month according to Traject Data's…
Read the postIf Technical SEO Is Dead, It's A Lively Corpse
Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that…
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