Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 1,101–1,110 of 1,311, newest first.

Andrew ShotlandBlog

SMX Advanced: Analytics - Laura Lippay of Yahoo

Laura Lippay of Yahoo. The SEO Performance Grid: Use a grid to balance SEO, PPC and Paid Inclusion Find SEO referral gaps Find SEO content opportunities Make SEO Traffic & value projections Grid…

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Andrew ShotlandBlog

SMX Advanced: International SEO - Andy Atkins-Kruger

Andy Atkins-Kruger Code pages with UTF-8 Don't just "translate" page titles & meta descriptions. Adopt a global PR strategy Manage 301s - typical global site have a lot of redirection, broken page…

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Andrew ShotlandBlog

SMX Advanced: International SEO & Site Architecture

Cindy Krum Issues: Multiple languages, currencies, seasonality Different search engines Different e-commerce laws Things to Consider Design, dev & maintenance cost server config & hosting location…

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Andrew ShotlandBlog

SMX Advanced: International SEO Part - Ian McAnerin

Ian McAnerin: When we talk about geolocation we are talking about a page, not a site How bots identify a webpage as belonging to a particular country First the bot checks the CCLD (.ca, .cn,.uk)…

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Andrew ShotlandBlog

SMX Advanced: SEO Analytics - Jonah Stein

Jonah is with It's The ROI. Five Forgotten Metrics Customer Lifetime Value First touch v. last touch (persistent first touch cookies) Stolen ROI Keyword Evolution - Brand Claims ROI Buyer starts w…

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Andrew ShotlandBlog

SMX Advanced: SEO Analytics - Richard Zwicky

of Enquisite. 90% of the search engine referral traffic comes from page one of the SERPs. Richard just walked us through the Enquisite search analytics system which was pretty cool. You can figure…

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Andrew ShotlandBlog

SMX Advanced: SEO Analytics Tips

How to figure out traffic for a term: expected clicks by Search Engine and Rank (overreports Google) Run an adwords campaign Webmaster Central All Query Stats Download and run through the Google…

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Andrew ShotlandBlog

SMX Advanced: Thoughts After Day One At The "Sausage Fest"

There was a good supply of coffee. The food at lunch was a little too salty, but that may be because I have been drinking too much coffee - apparently caffeine can cause your mouth to have a salty…

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Andrew ShotlandBlog

SMX Advanced: Viva La Recession

Andrew Beckman Location3Media Recession is mild but it's trending the wrong way. CPA costs for clients are going up and search budgets have decreased. Dave Davies Beakstalk SEO of Canada The…

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Andrew ShotlandBlog

SMX Advanced: Viva La Recession Part Deux

This panel is turning into a CNBC talking heads fest. Not sure I care what these guys have to say about the recession except as it applies to search engine marketing. Are people buying ppc with…

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