Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 1,111–1,120 of 1,311, newest first.

Andrew ShotlandBlog

SMX Advanced: Viva La Recession Part Troix

Russ Mann of Covario is now talking about Fortune 500 CFO's starting to demand more accountability on the marketing spend. Search engine marketers need to help their clients prove the value of the…

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Andrew ShotlandBlog

At SMX Advanced

So I think I am going to try and encapsulate each session I attend in only one or two sentences since there will be plenty of other bloggers giving you the blow-by-blow.

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Andrew ShotlandBlog

SMX Advanced: .EDU Linkbuilding Techniques

Roger Montti aka MartiniBuster on Webmaster World illustrates some techniques to find good .edu pages to get links from by tracking .edu pages that link to your competition. On Yahoo do the…

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Andrew ShotlandBlog

SMX Advanced: Bot Herding by Stephan Spencer

Stephan Spencer at of NetConcepts on bot herding: On Blogs: herd bots to permalink URLs Include sig line and headshot photo at bottom of post. Link to original permalink URL. Ecommerce site…

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Andrew ShotlandBlog

SMX Advanced: Good Domaining Tools

Domain Tools Premium Drops Buy data from url shortening services to see traffic patterns

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Andrew ShotlandBlog

SMX Advanced: Google's Take on Bot Herding

Evan Roseman from Google: It's ok to use Nofollow Your site is not going to get flagged because you use internal Nofollow links Avoid conditional redirects - this is a "risky technique" This just…

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Andrew ShotlandBlog

SMX Advanced: How To Judge The Quality of a Page To Get Backlinks From

From Roger Montti: Look at the following for a given site/page: Age Backlinks Frequency of Updates

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Andrew ShotlandBlog

SMX Advanced: Kevin Johnson of Microsoft

Google is the elephant in the keynote. When I worked at NBC we were negotiating with Microsoft to create a WebMD-like service. I remember the MS guy across the table at one point said "we don't…

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Andrew ShotlandBlog

SMX Advanced: Linkbuilders Need Brass Balls & Big Bucks

According to Jay Young of LinkFish #1 Message: DON'T BE AFRAID TO BUY LINKS! Best directories: Best of the Web Yahoo DMOZ Joe Ant Blog Catalog Non Profit Sponsorships are great. Social Media:…

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Andrew ShotlandBlog

SMX Advanced: NoFollow Meta Tag Advice

Michael Gray: Use it to block the passing of PageRank to pages you don't want indexed Adam Audette: Don't use it because who knows how the engines treat them now and how they will treat them in…

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