Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 1,091–1,100 of 1,311, newest first.

Andrew ShotlandBlog

Google Local Business Center Update

Mike Blumenthal posted a pretty thorough overview of changes to Google Local Business Center. As always Mike is the man if you want to dive into the details of everything GLBC.

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Andrew ShotlandBlog

SEO for Phone Numbers?

Last week my post about zip code SEO generated some minor controversy so I thought this week I would continue with obscure local search engine optimization tactics by talking about optimizing for…

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Andrew ShotlandBlog

How Many Sites Do SMBs Advertise On?

The guys over at Palore have been sending me some interesting info on the local search sites they have been crawling. Recently they looked at how many sites a particular business appeared on as an…

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Andrew ShotlandBlog

An Open Letter To Kamikaze Web Developers

I like helping my clients. I do. It's nice to be needed. That said, I'd much rather help my clients figure out some crazy new strategy v. trying to bring them back to life after someone pushed…

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Andrew ShotlandBlog

Google Maps Service Areas Need Some Fine Tuning

Notice something a bit off about the above Google Maps result for "restaurants in Pleasanton, CA"? How about this one? Either Pleasanton just annexed San Francisco or the historic Hotel Whitcomb…

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Andrew ShotlandBlog

Local Search Optimization & Zipcode Search

Robin Goad of Hitwise just posted some data on postcode searches and seo ("postcode" sounds so much more polite than "zip code" doesn't it?). He noticed an increase in searches for a specific…

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Andrew ShotlandBlog

Is Google Hyperlocally Geotargeting Inbound Links?

in other words do links from a site that is located within your state have more power to rank you for search queries in that state v. links from a site outside of your state? Richard Zwicky of…

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Andrew ShotlandBlog

Note to My Readers at SMX Advanced

It made my day yesterday to meet a lot of you and get your feedback on the blog. If there are any more of you out there in the shadows and you are feeling the need to boost someone's ego today…

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Andrew ShotlandBlog

SMX Advanced Recaps At Search Engine Land

Barry Schwartz has a list of posts from SMX Advanced. Thanks for the link Barry!

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Andrew ShotlandBlog

SMX Advanced: Analytics - 10 Natural Search KPIs

Brian Klais of NetConcepts. There's more to search than rankings: How do we evaluate channel performance and determine investment? Brand to Non-Brand Ration Non-brand search can be 40x over brand…

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