Author: andrewsho

Aaron Weiche on Lead🔥ferno, his new business texting & messaging app startup: The vision for Leadferno is to help businesses and consumers make delightful connections at speed. Email feels slow, phone calls are taxing and that’s not how consumers prefer to get answers, help and solutions anymore…We’re designing a better, faster and easier communication experience using business messaging. Business messaging is about leveraging SMS and the messaging tools from Facebook, Instagram and Google. We’re building Leadferno to help businesses leverage…

One of the operating theories here at LSG is pretty much everything is going “Local,” but we never were really sure by how much, until today that is. Behold the Local-Pack-O-Meter!:

  We have never had salespeople. And yet we have grown from one guy working out of his bedroom to almost 20 men and women working out of their bedrooms. We want to keep growing; to support the innovative tools and services the team has created, to give our people more opportunities for career growth, to take advantage of the post-COVID demand for SEO, and of course to build a more valuable, profitable business. We also want to make sure…

This is a bit of a self-serving post, but this is an SEO blog so that’s kind of baked into the cake anyhow. I am not saying your SEO agency, or even your in-house SEO team, shouldn’t jump all over a site when its SEO is disintegrating in your hands. The team should have a process for prioritizing force majeures. I am talking about new projects.

Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million. (gross profit $95m, net loss $7m) pic.twitter.com/iz5nybcwfA — dan barker (@danbarker) March 1, 2021 With some interesting competitor guesstimates by Mr. Rand Fishkin: Really impressive…

UPDATE You’re really not an SEO blogger until @rustybrick has called bullshit on one of your posts https://t.co/Us4eajHBx9 — Andrew Shotland (@localseoguide) February 11, 2021 So I may have jumped the gun on the “passage ranking” thing, but even though this may be old news, these URLs started showing up in a lot of GSC accounts over the past week so I wouldn’t be surprised if these are related to passage ranking. And I do think the idea of using…

What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the SEO literature on E-A-T focuses on “serious” YMYL categories like Health & Finance, but a perusal through Google’s Search Quality Evaluator Guidelines (yes, I read…

When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any brand that wanted to sell the entire country something. Moms spent a lot of time watching As The World Turns, so it made sense that…

Four Seasons Total Landscaping non-brand rankings courtesy of SEMRush: # of referring domains courtesy of Ahrefs: If you need a cutting edge content marketer to round out your team, I am pretty sure Rudes will be looking for work some time in January.

Dan Leibson has been a strong advocate inside LSG and on SEO Twitter for the under-represented in the SEO community. At times his advocacy has been a bit too strong for some leading to several “WTF is up with Dan?” DMs to me. Well you know WTF is up with Dan? He has spent the past few months working with an incredible group of SEOs creating UnitedSearch, a first of its kind speaker accelerator focused on helping promote new voices…