It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So for those of you keeping score at home there are currently 3 carousels/replacements out there:

1) The newest addition to the bunch is this points of interest test, which certainly looks like a continued mobilization of SERPs. As David points out in the comments this is the same interface that Google uses for zip code searches.

New Google Local Points of Interest Carousel|

2) There is the old new pack results that was making its rounds a few weeks ago and replacing the carousel in some verticals.

Ft. Lauderdale Movers

3) And of course the OG original Google Local Carousel

OG Google Local Carousel

Any other new local SERP features out there that we haven’t seen yet? Let us know in the comments!



No need to speculate, it does look great on mobile

Mobile Points of Interest Carousel

Share This Story!

About Author

8 Response Comments

  • Alex  September 3, 2014 at 11:24 am

    thanks for sharing, i wonder what version they will go with?

    • Dan Leibson  September 3, 2014 at 11:30 am

      Hey Alex,

      No idea, could even be a 4th, 5th or 6th variant that we haven’t seen yet.

  • Dan Leibson  September 3, 2014 at 12:44 pm



    That seems like a random interface to test for a carousel replacement.

  • Christopher West  September 3, 2014 at 9:34 pm

    Hey Andrew

    Nice find/discovery 🙂 I need to remember to take screen shots when I see things like this… (not not claiming I saw it before you lol – I am in Oz. Takes a while before things trickle down to down under)

    Searching within for your examples I can see the same things. Carousel appears for New York and Oz city/states.

  • Preben at FlexWeb  September 10, 2014 at 5:10 am

    Nice. I like the way it looks on a phone. Do you know how Google identifies the “point of interests” areas. Basic SEO, or something special?

  • Gavin  September 16, 2014 at 3:29 am

    I would like to know that too Preben, that could be really useful!!
    Thanks in advance for your reply Andrew.