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I was reading this piece on how Google is going after YouTube Social for Trademark Infringement and my brain immediately fell down the legalities of certain SEO practices rabbit hole.

So Google is demanding that YouTube Social change its name to something else. But my guess is that there are a ton of sites that are already linking to

So let’s say YouTubeSocial changes its name to SocialVision. If you’re YouTubeSocial’s SEO guy, you’re going to recommend 301 directing to No problemo right?

But what about all those inbound links with “YouTube” in the anchor text?

Nothing SocialVision can do about that, but by 301 redirecting aren’t they still using the YouTube trademark for commercial purposes?



  • Urban  October 25, 2010 at 12:27 pm

    Yes, that’s why Google is demanding that this domain name be turned over to them as well.

  • emory @ clickfire  October 25, 2010 at 12:30 pm

    Nice thought. I would expect Google to manually snuff any link weight from that domain if it has gone to the legal level.

  • Andrew Shotland
    Andrew Shotland  October 25, 2010 at 12:41 pm

    Well yeah, Urban, you comment as if you had expected me to actually read the whole TechCrunch article.


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