I was having a conversation today about the importance of social media marketing with a guy who has a very big social network. He’s all over Twitter, Facebook, Digg, StumbleUpon, etc. And it occurred to me that the size of your online/wireless social network and the influence you hold over it is and will continue to be an extremely valuable personal asset. I imagine that the post-undergrad interviews of the future are going to focus less on what your major was and more on how many times have you hit the front page of Digg.
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Funny thing is I had an interview recently that talked none about my education and all about my social media experience. I am not one to discount the value of my college degree. But I realized at that moment hitting the front page of Digg is more important than my education.
One day social media stats will have their own section on my resume.
There’s a flip side to this – God help the grads of tomorrow if they are all judged on the photos they post on Facebook and the groups they join. Some of the biggest recruiters are already trawling social media profiles to get a deeper insight on prospective employees
If you are interviewing to join the marketing department of Jose Cuervo I think you may have to work over time to make sure that your social media profile is particularly jam packed with debauchery.