It’s really important to update your <title> tags when re-launching or re-branding a site
It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork:
Their <title> tags are properly updated and there is no disconnect when you do a branded search. This is something that all big brands with top notch SEO’s do, right?
Hey Google Update Your <title> Tags!
Wrong, in fact some of the biggest companies get it totally wrong.
Also, it’s important to update the text on your login screen:
Honestly $GOOG, sometimes it doesn’t even feel like you are trying.