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As a follow up to my post on the true cost of SEO I recommend you check out the SEO Success Pyramid on Matt McGee’s blog.  I recently was explaining how SEO works to the board of one of my clients in the flooring industry and they found it very helpful.  Thanks Matt.



  • David Mihm  April 24, 2008 at 3:26 pm

    I agree. This was definitely one of the best posts of the year.

    Matt is giving a presentation on this very topic at an SEMpdx Hot Seat up here in Portland on May 16th — you should come up for a visit!!

  • Matt McGee  April 24, 2008 at 11:02 pm

    Very cool, Andrew — I’m flattered. Thank you. 🙂

  • David Saunders  April 25, 2008 at 7:20 am

    Very, very well done Matt – Thanks for posting it Andrew 🙂

  • john  April 27, 2008 at 2:13 am

    great post and lovely Pyramid, though i would emphasize “quality links” instead of “anchor text”.

    off topic- i wonder about a local search basic issue in some of my seo adventures- location before or after.

    i find that most people search for location after the category, such as in carpet cleaning new york, rather then new york carpet cleaning.

    i ask for opinions of this conclusion and past experience of contrary if there is some.

  • Andrew Shotland
    Andrew Shotland  April 27, 2008 at 7:38 am

    My experience is that the search format is heavily dependent upon the subject and location of the search. Keyword research tools can help you figure this out for a particular search.


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