Last year I published the first IYP SEO Rankings Report which looked at which yellow pages/general local search sites ranked the best in Google for popular queries in the top U.S. markets.  That post has spawned a few other SEOs to try a similar approach for specific verticals.  Here are a few worth checking out:

U.S. Real Estate SEO Ranking Report by Ash Nallawalla
(These are the top sites in Google. Check out Ash’s post for Bing, Yahoo and more data)


Top Rental Sites SEO Report by Christopher Berkompas
(This is the list for New York City.  Christopher has done an amazing job of breaking these out by market.)


Top Florist Directory SEO Rankings by RKF:
(Check the original post for a list of Top IYPs in the Florist category)

1. Locate A Flower Shop
2. Find A Florist
3. Flower Shop Network
4. Local Flower Shop
5. FTD Florists Online
6. iLocal Florist
7. Local Florist
8. FloristDEX
9. Direct2Florst

This kind of project is fairly labor-intensive, but can yield a lot of interesting data for local seo work. I hope these examples are the first of many that pop up. Let me know if you find any more.

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6 Response Comments

  • Dave Oremland  May 24, 2010 at 2:00 pm

    Excellent lists for specific verticals.

    Yes, compiling those lists is time consuming but worth it.

  • Chris  May 24, 2010 at 2:08 pm

    Andrew – I’ve referred to your IYP study a number of times, thanks for highlighting these as well. They’re really useful, although I can imagine it’s not the most exciting work.

  • Andrew Shotland  May 24, 2010 at 2:32 pm

    This kind of thing is definitely what interns were made for

  • Christopher Berkompas  May 24, 2010 at 3:05 pm

    Haha, yeah, the data collection is pretty grueling. Tools like iMacro help, though.

    Thanks for the idea, and the mention!

  • RKF  May 25, 2010 at 8:02 am

    Thanks for the mention. While time consuming, it was certainly a fun project, and produced some eye-opening results.

  • Chris  May 3, 2011 at 9:58 pm

    Thanks for the info on this. I was looking for a good article on the subject for so client work I am doing, to bad it does not have any on the advertising industry I am looking for.