Liveblogging Laura Rich’s (CEO of StreetFight) keynote kicking off Street Fight Summit West 2012 Conference.

The old guard forgot something really important: understanding consumers.

Laura saw a Foursquare sticker on the window of a coffee shop in Boulder. Foursquare has hundreds of thousands of businesses using their platform, displaying their stickers, but no salesforce. Local consumers went to Foursquare and merchants followed.

Laura is going over the conference agenda. Most interesting: a session with a Cyborg Anthropologist.

Ok not much to report there. Onto Nitin Mangtani of Google Offers.

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