Andrew Shotland. Founder & CEO, Local SEO Guide.

Andrew Shotland founded Local SEO Guide in 2006. Before that he was GM of NBC.com and a founding member of InsiderPages, an early Yelp competitor known for its groundbreaking SEO program. When CitySearch acquired InsiderPages in 2006, Andrew left and started LSG.

Twenty years later he still runs the agency, still writes most of the posts on this blog, and is still weirdly excited about title tags. These days that includes figuring out how Google AI Mode, ChatGPT and Apple Maps Ads decide which local businesses to recommend.