Google’s AI Mode is eating the Local Pack, one query at a time

We looked at how AI Mode handles “near me” queries across a set of multi-location brands we track. The Map Pack still shows up, but more of the decision happens inside an answer that cites a handful of businesses by name.

What gets a business cited

Consistent entity data, reviews that mention the specific service, and location pages that answer the question directly.

What to report instead

Pack rank alone undercounts the problem. Track citation share in AI answers next to it, by market.

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