State of the Yellow Pages: Kelsey DMS ’08
I got here a bit late so here are Sebastien‘s thoughts on Charles Laughlin’s opening presentation on the state of the yellow pages industry.
Here are some of Charles’ yellow pages predictions for 2013.
- US print titles circulation will decline by 30%
- At least one global publisher divests its print Yellow Pages business
- Professional services advertisers will have largely shifted from print to online
- Self-provisioning will account for 25% of directional media sales
See the entire post here
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