SMX Advanced: Stephan Spencer:Fo Shizzle Linkbuilding
Stephan Spencer of NetConcepts.
High Value Link Targets:
Find PR10 /9 Sites: ercim.org, w3.org, usa.gov, etc.
Look for sites one click away from Google
They have a new tool that involves the Google Directory.
Use a Backlink Anchor Text analysis tools:
- SEOMoz
- SEOBook
- Jim Boykin’s Tool
Networking in the Blogosphere:
- Comment on “dofollow” blogs
- Submit to blog carnivals
- Be a contributor to a group blog
- Find old, inactive “free” hosted blogs with a relevant theme and request their login credentials for a fee (love that one)
- A tip jar indicates the blogger is desperate for cash
Redistribute Your Home Page Link Authority
- Mine your existing backlinks and ask linkers to retarget the home page links to deeper pages and rewrite anchor text
Conditionally 301 Inbound Affiliate Links
- If you manage an affiliate program if you detect a bot crawling via an affiliate link 301 redirect the url to a deep page to get the inbound link credit
- Demand each affiliate put a link on the their legal notices page to you
Update: The conditional redirect tactic was roundly disparaged by the search engine reps at the show as serious spamming. Proceed at your own risk.
Networking in “MeatSpace”
- Build relationships with bloggers by attending
- Register and attend conferences that link to their attendees (e.g. WordCamp, Lockergnome)
- Contribute to conference wikis
- Give free talks at libraries & campuses
- Get involved in local meetups – the meetup pages will pass link juice to your site
Wikis
- Contribute to Wikipedia (not easy)
- Contribute to other wikis (New PR Wiki), the WordPress Codex
- Create your own Wiki
Linkbaiting
- Videos
- Diet Coke + Mentos
- Blendtec’s “Will It Blend”
- Intuit’s TurboTax Tax Rap contest
- Vital Content
- Quizzes
- Widgets
- Swicki
- Microsites
- Counterfit Mini
- Mentos Intern
- Gizoogle – check out the title tag
- Utilities
- Write a WordPress plugin
- Just released a WordPress personality quiz plugin
- Write a Firefox extension