In case you didn’t know it already, that website you invested all of your hopes and dreams in – actually that website you invested way too small a percentage of your hopes and dreams in to achieve any tangible results for your business – needs links to be able to rank well in Web search.

There are plenty of ways to go about getting links but most of them involve spending a lot of time and money for an uncertain return on the investment.  So let’s make it simple for you.

Flattery will get you everywhere.

There are several companies that are spending a lot of money to try and get your attention Mr./Ms. SMB website.  Many of these companies have raised several million dollars from hard-ass venture capitalists who expect to see a return on their investment.

You can imagine that these companies would be eager to crow about how much SMBs love them. So show them some love!

Write a blog post about your favorite service (hopefully it is your favorite) and there is a good chance the company’s will notice it via a Google Alert or some other buzz measurement thing.  And once they see it there’s a good chance they’ll link to it.

And Bob’s your uncle.

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5 Response Comments

  • Mithun  April 26, 2010 at 10:31 pm

    This is something thoughtful I have learnt in recent times. I read lot of spiritual books every now and then and one thing always keeps coming to me is that – to receive love , we need to give loVe. Never wondered how effectively we can use this on internet marketing and generating backlinks. Very good thought ( or should I say, backlinking strategy) in true sense.

  • Nivaria  April 27, 2010 at 6:43 am

    Nice article and straight to the point. It also makes sense to think that these type of links are going to be “better considered” simply because they’ve been generated naturally.

    Is there a way to find out roughly how many people use Google Alerts?

  • BuzzStream  May 3, 2010 at 1:39 pm

    One hand washes the other and this is a great example of such. It’s a great strategy for building holistic relationships that build quality links back to your site. My only advice would be to keep the flattery on point and not too gushy. Otherwise you risk coming off like you’re trying too hard or are insincere.

  • David  May 4, 2010 at 6:45 am

    Hey that’s really a clever idea.But i think i have to be completely honest in this regard otherwise they’ll easily guess my intention.LOL
    Really an awesome idea to get a quality link!

  • Justin Smith  May 24, 2010 at 3:59 pm

    It is pretty funny that for many businesses, the best links are sitting right under their noses. In my experience, the most powerful and relevant links come from picking up the phone and working your current business relationships and contacts. I’m amazed at how many businesses spend thousands of dollars on “sophisticated” link building campaigns only to find out 6 months later that the links were from social bookmarking sites and directories.

    Number one rule in link building: farm your current relationships… it couldn’t be easier folks.