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I wasn’t going to post anything today but I read a post about optimizing press releases via PRWeb on E:Visibility’s blog that I thought would be of interest for my readers.  Here’s the quick summary:

1. Use Google Trends to target keywords for your press release

2. Google Trends shows you which cities generate the highest amount of searches for the term

3. Use the most popular city for your term as the MSA in PRWeb for targeting.

Here’s the post: Targeting Your Press Release With Google Trends


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