Just caught this article in the New York Times on Nick Yorchak 22-yr-old SEO consultant working at LeeReedy Creative in Denver.
As predicted the economy is going to drive more and more people into the search engine marketing business. If it’s in the Times it is now officially a mainstream industry.
It may be time to move on to selling Shamwows or Mighty Putty.
8 Response Comments
Shamwow. You’ll be saying Wow every time.
SEO. Eek! We’ll be saying lower rates over time.
Yeah right, the same happens in my country too. SEO is not as mysterious as they were few years ago.
I recall more online communities was also a prediction from a few posts ago. Apparently one launched today. OnlineProfits.com
Nostradamus sees all Jeff…
First of all, thanks for re-posting the article from the Times. I think you raise a few great points in your thoughts and in your 2009 predictions.
As more and more folks decide to enter the SEO space, the gap in the quality of service will continue to rise. And as small businesses begin to step into SEO, it’s important that they don’t get burned by shady SEOs, further tarnishing the reputation of the industry as a whole. In the future, I think experience will weed out the best from the rest. The cheapest SEO is the costs the least for a reason…
I also believe that larger agencies and design shops will begin bringing SEO in-house to streamline their operations and ensure that SEO furthers the same messages that align with full campaigns… LeeReedy is working with the Atkins Diet and Activate Drinks to make sure those messages hit the right people and mesh with our other objectives. In short, I think we’ll start to see SEO become an essential service from the leading interactive and design agencies.
That said, I think your prediction that Google will continue to dominate the space is spot on, as is the emphasis SEOs will place on local optimization. Video, pdfs, and audio will be optimized for universal search.
Thanks for sharing your thoughts, best of luck in 2009
– Nick Yorchak
Thanks for stopping by Nick and congratulations on the excellent pr. Sounds like LeeReedy is lucky to have you.
The amount of inbound inquiries I have received about partnerships from traditional agencies has certainly increased over the past six months so I think you are correct that these agencies will be seeking out SEO/SMO as a new revenue stream.
Oh, Nick Yorchak, the youngest SEO guy 🙂 LOL come on! I read this article in New York Times and see that they needed to fill up the blank space where it said “no news” I like articles where i learn something but i guess that one still says “no news” for me… 🙂
I agree that more people will enter the SEO space with some basic knowledge of search engine optimization. I also agree with the comment about a widening gap between good SEO and mediocre SEO. I still think there is a lot of self proclaimed experts that lack good technical, writing or keyword analysis skills. You can find an SEO that is great in one area, but finding one that can build links, write and code a website is rare.
I think that we are at a point in Social Media Marketing where we were 5 years ago in SEO. People know what it is, but don’t have a clear understanding of how to make it work for their business. I’ve even seen some SEOs make the leap into the social media space. While there is a lot of opportunity in social media, I think it will fall into the domain of PR.