If you have ever wondered why you should hire a SEO expert instead of doing it yourself, check out Jill Whalen’s two informative how-to pieces on the basics of keyword research. If you read the articles you will get an idea of how much time and grunt-work is involved. None of it is rocket science, but there definitely is a science to it.

Thanks to Jill and a happy Friday to you all.

Hunting for Keyword Phrases

Creating a Keyword Phrase Map

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4 Response Comments

  • Josh Garner  April 4, 2008 at 11:12 am

    Yeah, it’s really easy to look up to Jill. That is one smart lady.

  • Gab "SEO ROI" Goldenberg  April 6, 2008 at 10:57 am

    Fair points, Andrew, and thanks for pointing these out. Just out of curiosity, how come it seems all your recent posts’ outgoing links are nofollowed (and thanks for leaving dofollow on the comments :D).

    Edit: I was about to post this when I decided to check the source first. I thought the outgoing links were nofollowed because they were highlighted by SEO for Firefox (which occurs when links are nofollowed). I see from the source that they’re not though – soemthing to point out to Aaron! I think it’s because the target is blank.

  • Andrew Shotland  April 6, 2008 at 11:10 am

    In fact they are nofollowed off the home page but “followed” off the actual post page.

  • SEO Guide  April 10, 2008 at 7:22 am

    Thanks Andrew for these 2 great resources from Jill Whalen, she is certainly a woman to follow.