Rich Snippets Get Standardized At Schema.org

June 2, 2011

Google, Bing & Yahoo have just announced support of a standardized set of microformats at Schema.org.

Here’s the full list of supported schema types.

This means that you format your templates once and “rich snippets” of your data can show up on all of the major search engines. If you haven’t already added microformats to your templates, you might want to go for it.

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Andrew Shotland

Helped launch Showtime Networks first website. From there to NBC’s Internet division and ran NBC.com, launching some of the first TV to Web experiences. In 2003, helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, helping clients big and small with this strange thing called “SEO”.

11 Response Comments

Miguel June 3, 2011 at 11:32 am

Nice! Are there any wordpress plugins that you know of that help with adding rich snippets?
Andrew Shotland June 3, 2011 at 11:47 am

Here’s one – haven’t tried it though. http://wordpress.org/support/topic/plugin-gd-star-rating-google-rich-snippet
Matthew Edward June 3, 2011 at 12:00 pm

This is huge news!

Semantic Web here we come, baby.
Shawn June 3, 2011 at 2:02 pm

So does this mean I should change my hcard? Or does this mean in addition to microformats they are supporting microdata?
Stever June 4, 2011 at 5:40 pm

@shawn they will continue to support hcard, for some time at least, but you should not be mixing the different types of micro formats on one page. Ultimately you’ll have to drop the hcard microformats or RDFa stuff and go fully microdata. Unless the backlash is strong enough to force them to not pigeon hole us to the least used format.
Liz June 12, 2011 at 10:02 am

This is a great feature I can’t wait to test. Even better that we will have one format for the three major search engines moving forward. I think early adapters could get a real advantage over slower competitors.
Zack August 16, 2011 at 9:00 am

I 100% agree that this is a huge deal. These guys never seem to agree on anything, so when they do – we should take note.

I’ve been developing a generator that will *hopefully make it easier for us to mark up our data using schema.org vocabularly (www.microdatagenerator.com). It’s still a work in progress, but I would love to hear any feedback that you or the community has on it.
Liz August 16, 2011 at 9:56 am

Thanks for this Zack. I just had a really quick test and it looks excellent, especially with SEOs like me who don’t program every day would take ages to do this manually! If you are going to make one for the reviews schemas I would definitely be interested.
Zack August 16, 2011 at 10:53 am

Thanks for the feedback Liz! Great call on making one for the reviews schema – I will work on that next for you. 🙂
Liz August 17, 2011 at 2:25 am

Awesome. I’ll find you on twitter.
MJ Taylor January 4, 2012 at 11:41 am

There is a plugin for schema … schemaforwordpressDOTcom

Rich Snippets Get Standardized At Schema.org

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11 Response Comments