Nice piece over at Stephen Espinosa’s blog on how reviews affect local search rankings along with some helpful tips.  There’s a reason why his profile name is “McStud”.

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3 Response Comments

  • dhurowitz  May 23, 2008 at 6:08 pm

    Mcstud, is that like the McLovin of the internet? If it is the case then that is the nickname of all web 2.0 nicknames and based on that alone I went and checked it out.

    Thank as always for the good insights! Cheers and have a happy Memorial Day Weekend.

  • Ramona  May 25, 2008 at 11:55 am

    Theres also another site we like to use for reviews and that is Check it out.

  • Peakstudios  October 23, 2008 at 11:54 am

    local directories are a great way to market your comapny but are only truely effective if you know what you are doing. First you would need to know what your goal is. Are you trying to reach new customers? Are your customers just in your local area of nationally? Here is a tutorial about local marketing that shows you a few listings that have been optimized. next you would need to know what components you should add to your local directory listng. Do you have a video you want added? Do you have Pictures? Should you add a logo? Finally you will need to know how to optimize it. There are only really four options: do it your self, use PPC, pay an SEO Company (that specializes in local marketing), use directory services. Each has a niche. Doing it yourself is free and also the least effective way, PPC is limited and if you use yellow pages or super pages you will end up paying 3 to 4 times as much for the same end results and will not be on the same part of the pages. By using an SEO compnay you are actually get the highest ROI just make sure they are not charging more than $300 per month casue if they are you are paying too much.Finally using directory services, this option is okay however they only list you in directories there is no optimization it needs to be added to one of the other