One Twitter Strategy: Get People To Stop Using It

There are some great posts out there about how businesses can use Twitter, but I just stumbled across this LATimes article about a company that’s trying to get business by encouraging customers to stop using Twitter.

A boutique hotel chain, Broughton Hospitality, is promoting a “digital detox” called “Retweet With Broughton”.  They’ll give you 30% off a stay at one of their hotels if you hand over your IPhone, Blackberry, etc. when you check in.

I imagine some of the people I follow whose avatars appear regularly in my Twitter timeline might find this package enticing, if they could handle the withdrawal symptoms.

I could see this strategy working for restaurants and other places where all of us annoying mobile tweeters tend to congregate.

More on the promotion here.