New Google My Business Hours Requirement?

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by Dan

The other day I was doing the local SEO thing and called Google My Business support to get a client’s duplicate listing removed. After a pretty standard conversation about merging this dupe removed we hung up. A few minutes later I got a call, and it was the Google rep I just spoke with letting me know that their “Places Consult Team” had requested that we add hours of operation for the business to the My Business listing.

Hours of operation

Seemed like a pretty random request so I asked what that had to do with getting a dupe removed and was told that having hours of operation listed is a requirement for My Business listings and unless we add it they won’t merge the listings. Now I am pretty familiar with the local guidelines, and other then stating that you should be able to serve customers during you listed hours, or that you should be available for phone verification during your listed hours there is nothing about requiring business hours in that document. The rep volunteered to send me some documentation explaining the requirement, but so far that hasn’t happened. There were some other choice nuggets that I am going to assume are because the local support team is undertrained and over worked, but since I got a call back over the business hours I’m wondering if there isn’t something else going on…

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