While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  Here’s how Sebastien Provencher of Praized put’s it:

Needium monitors social media sources and detects business opportunities based on local user needs and life events. It also listens for merchant name mentions to enable reputation management functionalities. Needium aggregates and structures that information in a Web-based dashboard where merchants can log-in to easily join conversations (and more) without having to monitor all social media sites individually.

So what he’s saying is that merchants can see what people are saying about them in social media and they can be alerted to conversations where a person might be expressing a need for the merchant’s service.

This screenshot gives you the idea. Check out the “Opportunities” column to see where a Boston hotel might want to jump into the conversation and sell a room:

Needium seems pretty clever from a biz point of view. It basically qualifies social conversations for merchants. That said, it will be interesting to see once a need is identified how merchants enter the conversation. In the hands of the wrong guy, Needium could quickly become SPAMium. But with a little social media training, Needium could fill a need that a lot of SMBs didn’t even know they had.

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5 Response Comments

  • Brian Bien  July 4, 2010 at 7:34 am

    Wonder why it’s only available in Boston, Montreal and Calgary. Maybe there’s a man behind the curtain in each city, filtering their algorithmic results? Not to say that’s a bad way to test such a startup. Just curious.

    I would have tried it in Detroit for the free 7 day trial if only it were available here.

  • Sylvain Carle  July 13, 2010 at 11:55 am

    City are being deployed progressively, as well as categories.

    Send us an email at help@needium.com with city+category and we will consider your request for our next wave of expansion.

    Thanks for your comment.

    PS. San Francisco is also available now.

    Sylvain Carle, Praized CTO and Co-Founder.

  • peter scribner  December 31, 2010 at 11:02 am

    Available in Florida?

  • peter scribner  December 31, 2010 at 11:04 am

    oops! Available when in St.Petersburg Tampa florida

  • jean charles marcout  September 13, 2011 at 6:37 pm

    Rien de nouveau pour moi (et mon entreprise)
    Nous utilisons Gjigan qui existe depuis quelque temps,
    L’outil aborde les mêmes fonctionnalités, voir plus…..