Merchant Circle “Burger Kings” The Yellow Pages

Just got a press release from Merchant Circle that they are launching a promotion where they will buy your next yellow pages ad if you are not satisfied with the MC experience (I haven’t read the fine print yet).  They are not so subtly tapping into the negative pr that exists out there in the print yellow pages world.

I am curious how many businesses will take them up on this.  I think it might have been a far more effective to pull a Burger King & have the merchants send in their cancellation confirmation from a yellow pages co.