• Online reviews can impact rankings, particularly in less competitive markets
  • Ratings can also influence click-through rate from local SERPs (you’re more likely to notice and click on a five star rating v. a one star). Ratings are the new rankings.
  • make it easy for your customers to write a review (they aren’t going to do it otherwise)
    – Give away free wifi and redirect users to a review us page
    – Put a “review me” link in your email signature
  • Get reviews on sites that feed other local search sites (e.g. Insiderpages reviews show up on a variety of other sites)
  • Encourage your customers to focus on important keywords for their review
  • Measure the perfomance of reviews – rankings, ratings, traffic
  • Michael Blaszak Morgan Stanley

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5 Response Comments

  • Stever  July 24, 2008 at 4:30 pm

    Thanks for these posts Andrew.

    At first I was ticked because you were spamming and jamming my RSS reader with 13 consecutive posts. lol

  • Andrew Shotland  July 24, 2008 at 4:48 pm

    Sorry about that Stever. Didn’t think about that one. I had to leave the conference early but I’ll post some follow up stuff on Monday.

  • Robert Carter  July 24, 2008 at 5:51 pm

    Andrew, the link in this post is taking me to a 404 page.

  • Andrew Shotland  July 24, 2008 at 6:20 pm

    fixed. Thanks for the qA Robert.

  • David Cox  July 25, 2008 at 3:35 am

    I have a service business and certainly benifit from positive reviews on a private site. In a campaine that I am starting to get additional reveiws I would like to know what sites are the best. Do you just focus on Insider pages, Yelp, Merchant cirlce or just spread it around and see what happens? Would you go to just one and which one?