Local Search Ranking Factors 2011 – Top 10
David Mihm’s annual Local Search Ranking Factors survey of local SEO geeks is out. As always, I like to provide a summary of the top ten recommendations:
Top 10 Ranking Factors for Google Maps/Google Places SEO
- Physical Address in City of Search
- Manually Owner-verified Place Page
- Proper Category Associations
- Volume of Traditional Structured Citations (IYPs, Data Aggregators)
- Crawlable Address Matching Place Page Address
- PageRank / Authority of Website Homepage / Highest Ranked Page
- Quality of Inbound Links to Website(
- Crawlable Phone Number Matching Place Page Phone Number
- Local Area Code on Place Page
- City, State in Places Landing Page Title
In the past I used to spend a fair amount of time trying to figure out the weight of each of my preferred tactics, but over the past year I have seen so much random garbage/SPAM show up in Places results that my ranking philosophy these days comes down to the following factors above all:
- Physical Address in City of Search
- NAP Consistency
- Links, Links, Links
- A Few More Links
Another incredible job by Mr. Mihm. Well done David.
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