I just caught this nice article on Law.com about a local SEO consultant (and charter member of the East Bay SEO Meetup), Araceli Parra, who was working as a legal secretary, taught herself SEO and saved the practice.  A nice lesson for all of you law firms and other SMBs that are trying to figure out SEO and online marketing.  Well done Araceli!

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10 Response Comments

  • Craig Mullins  July 31, 2008 at 7:32 pm

    Way to go Araceli. Your gonna have all those DUI attorneys beating down your door now.

    Don’t forget to share some of the money when I’m living under the bridge. 🙂

  • davematson  August 1, 2008 at 2:51 am

    I wrote up an analysis of the law.com article with my usual skepticism of journalistic story spin, and tried to separate facts from hype. In the process I didn’t give enough credit to Araceli, but hopefully we’re all friends now!

    And it just goes to show that we <a href=”http://seo.meetup.com/50/”SEO Meetup folks know our stuff.

  • Craig Mullins  August 2, 2008 at 9:32 am

    Hey Dave, Looks like you jumped the gun a little bit in your analysis. 🙂 Research research.

  • John Musca  September 2, 2009 at 2:09 pm

    It is amazing what one can do on the WEB. SEO is very important. I am professional blogger for a LAW FIRM and trust it brings in the clients for those DUI’s . Realy good post blog to read Andrew. It makes those of us that are behind the scenes getting it done feel recognized. Thanks!

  • John Musca  September 2, 2009 at 2:11 pm

    As I typo’d along . lol. It has been a long day! I think I need more coffee *lol*. Cheers!

  • Dallas Norton  January 4, 2010 at 12:08 pm

    This is nice for law firms that can afford to spend the time to do SEO. Most lawyers and attorneys that I know don’t have the time to learn and implement SEO, or have our secretaries do it.

  • Andrew Shotland  January 4, 2010 at 3:18 pm

    Dallas, it sounds like you are looking at SEO as an expense instead of a profitable opportunity. I know law firms that spend thousands of dollars./month in SEM & SEO and do extremely well with it. Would you relegate creating your yellow pages ad or a TV commercial to a secretary?

  • Dallas Norton  January 5, 2010 at 9:34 am

    By “have our secretaries do it” I am speaking for my profession. I personally would not have my secretaries do SEO for me, but I know many who would — and who do.

  • Andrew Shotland  January 5, 2010 at 9:38 am

    I hear ya Dallas. I think the secretary SEO case is not so much an indication of a business that does not have time to do SEO as it is an indication of a business that does not know how to deviate from its current marketing strategy.

  • Rebecca  September 2, 2010 at 6:53 pm

    Thanks for sharing- interesting article for any criminal law firm who wants to boost their profile. Considering SEO is so important for any kind of company- often though, they need to be convinced that it’s worth investing the time and effort.