Local Is Blowing My Mind

Been thinking a bit this morning about the challenges of local. The SEO challenge will always be there, but even greater than that is the fragmentation challenge. How do you make sense of the whole thing? I was scanning through recent developments as reported on Greg Sterling’s home page and my brain hit the frying pan with a sizzle.

How do consumers make sense of it? How do advertisers make sense of it? How do you make sense of it?