May 23rd is a day that shall live in Local SEO infamy…

Google Doorway Update 5.23.15
(Click to enlarge)

Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few.

See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may have taken a hit a few weeks ago.

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5 Response Comments

  • Andrew Beckman  May 27, 2015 at 10:24 am


    Where is this position data coming from? Specific keyword sets?


    • Andrew Shotland  May 27, 2015 at 12:21 pm

      All keywords in the Search Console Search Analytics report

  • Gyi Tsakalakis  May 28, 2015 at 6:26 am

    Somewhat interestingly, at least in legal SERPs, general directory sites (i.e. Yelp) seem to have lost big. Legal-specific directories (i.e. Avvo, FindLaw, Lawyers.com) still dominating. Thumbtack appears to be one of the few exceptions to this trend.

  • Steven Male  May 28, 2015 at 9:44 pm

    Interested – from checking out the data in New Zealand, our local directories haven’t been doorwayed yet but I’ll definitely keep my eyes peeled.

  • Danny  June 3, 2015 at 3:29 am

    Sorry but I do not understand the term “Doorwayed” can you explain to me?