Local Directories Just Got Doorwayed

May 27, 2015

by Andrew Shotland

Google , Local Search

5 Comments

UPDATE June 1, 2015: FALSE ALARM!

May 23rd is a day that shall live in Local SEO infamy…

(Click to enlarge)

Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few.

See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may have taken a hit a few weeks ago.

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About Author

Andrew Shotland

Helped launch Showtime Networks first website. From there to NBC’s Internet division and ran NBC.com, launching some of the first TV to Web experiences. In 2003, helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, helping clients big and small with this strange thing called “SEO”.

5 Response Comments

Andrew Beckman May 27, 2015 at 10:24 am

Andy,

Where is this position data coming from? Specific keyword sets?

Andrew
- Andrew Shotland May 27, 2015 at 12:21 pm
  
  All keywords in the Search Console Search Analytics report
Gyi Tsakalakis May 28, 2015 at 6:26 am

Somewhat interestingly, at least in legal SERPs, general directory sites (i.e. Yelp) seem to have lost big. Legal-specific directories (i.e. Avvo, FindLaw, Lawyers.com) still dominating. Thumbtack appears to be one of the few exceptions to this trend.
Steven Male May 28, 2015 at 9:44 pm

Interested – from checking out the data in New Zealand, our local directories haven’t been doorwayed yet but I’ll definitely keep my eyes peeled.
Danny June 3, 2015 at 3:29 am

Sorry but I do not understand the term “Doorwayed” can you explain to me?

Local Directories Just Got Doorwayed

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