Judysbook: Back From The Dead?

Just stumbled upon the reincarnation of Judysbook.  For you youngsters in the local search space, JB, along with Insiderpages and Yelp, was one of the original social-local-search poster children.  I believe they even trademarked that term at one point.  Whomever is running the show over there has smoked the local search crack pipe and decided that there’s gold in them thar neighborhoods.  Judysbook had previously abandoned local business search in favor of creating a social network around coupons and deals, which now can be found at Couponlooker.  I am guessing that this is merely a SEO play by the investors to use their old reviews to gin up some traffic and flip it but I could be totally mistaken.

I am assuming Andy Sack, JB’s founder, is no longer involved as his blog has a recent post entitled Don’t Start A Company In The Local Online Space.