I was surprised at how little time Apple Maps got in the iPhone5 launch event, but then again they had a lot to cover. Below are the features they presented. Thanks to The Verge’s live coverage! (Great artists steal right?):

Apple Has Built a Local Search Engine
“We’ve built a search engine in to find POIs — we have over 100m points of interest.”

iPhone5 POI Search Engine

Turn by turn directions in landscape and portait mode.

3D satellite imagery with flyover mode.

iPhone 5 3D Satellite View in Flyover Mode

Apple Passbook: Can get boarding passes on lockscreen #cool
Apple Passbook on iPhone 5

Siri/Yelp interface looks improved:
Siri Yelp Results on iPhone5

Now you can post to Facebook using Siri. Not sure if it will include location (e.g. “Checking out the socialist pizzas at Big Apple Pizza & Pasta”).

And that’s pretty much it. More coming when I get my hands on that damn phone.

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5 Response Comments

  • Gabor Erdi  September 13, 2012 at 5:13 am

    Do you know how I will be able to list my local business on the new Apple Map? Now I have a listing in Google Places / Local but I am not sure whether it will be taken automatically to the new Apple Map.
    Gabor (from Hungary)

    • Andrew Shotland  September 13, 2012 at 8:20 am

      I don’t know if there will be any submit or claim your business functions on Apple Maps at launch. We do know that Yelp, Localeze & Acxiom are some of the data providers for the business listings, so the first thing to do is to make sure that you have submitted your data to those companies.

  • Travis Van Slooten  September 13, 2012 at 7:28 am


    Ya, I think I’m taking the plunge on this phone as well but I’m still torn. I’m an Android guy myself. Those 3D satellite images are sweet!

    Travis Van Slooten

  • Andrew Shotland  September 13, 2012 at 8:24 am


    The 3D flyover stuff does look fun, but for me at least, it does not seem like it will be used much. I rarely use the satellite view or the Street View in Google Maps either.

    Turn-by-turn directions are the killer app here IMO, or at least they are feature that has been sorely lacking in iOS.

    Offline maps would be cool too. I would expect to see that in V2.

  • Gabor Erdi  September 13, 2012 at 12:59 pm

    Andrew, thanks for your answer, it is very useful and greatly appreciated.