InsiderPages Launches DoctorFinder

Eric Peacock, GM of my old co. InsiderPages, pinged me last night to let me know that they had launched DoctorFinder, a partnership with Healthgrades

to bring together in one place – user reviews, the insurance accepted by the doc and info on docs background record (no malpractice etc..)

As I have mentioned previously I think we are going to see a lot of verticalization from local search providers over the next year. Angieslist is also going after doctors. Dex has launched a weddings vertical, etc.