Eric Peacock, GM of my old co. InsiderPages, pinged me last night to let me know that they had launched DoctorFinder, a partnership with Healthgrades

to bring together in one place – user reviews, the insurance accepted by the doc and info on docs background record (no malpractice etc..)

As I have mentioned previously I think we are going to see a lot of verticalization from local search providers over the next year. Angieslist is also going after doctors. Dex has launched a weddings vertical, etc.

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5 Response Comments

  • Bob Smith  May 8, 2010 at 1:16 am

    Hey, that’s really great news. So…more fake positive reviews from InsiderPages.Com? More arbitrary deletions of negative reviews? Will DoctorFinder also have a ridiculous Terms & Conditions clause like Insider Pages that says: ““You agree that you may not and will not post or submit any User Content that contains or features any of the following: References to illegal activity, professional malpractice or health code violations.”
    Because if so, I don’t think a doctor review website that deletes malpractice accusations is going to be very successful, seeing as how most complaints against doctors are related to malpractice.
    Just my opinion, you know?

  • Sqweek  July 7, 2010 at 9:15 am

    Re: Bob Smith. I’m not going to say that malpractice isn’t prevalent, but giving people an online forum for accusations is irresponsible. The weight of flippant comments and online accusations could be extremely costly. If people have a problem, they should settle it in with a lawyer, not blow off steam online.

  • chris hargrove  November 1, 2010 at 7:18 pm


    I had a terrible experience with Insider Pages. My entire profile was wiped out, including dozens of reviews I had done over a four-year period for local businesses. They gave me no reason nor did they even contact me with a warning that they were doing it. I emailed them repeatedly and even called them and was never given any answers. Very unprofessional.

  • Alan Doyle  July 22, 2011 at 12:33 pm

    Reputation goes beyond a negative comment. Review sites are merchants who profit as the self appointed BBBs of the Internet. So who can you complain to when the review merchants are hurting you? When these giants of the review industry lists erroneous information about your business or practice there doesn’t seem to be much a small business or a doctor’s who reputation has been damaged can do and the problem is getting worse. Wrong business data published about you can destroy your business and negate your marketing efforts. Many review merchants have a network of alias sites with different names that republish their data through several channels. A single error can occur many times and propagate across the internet quickly.
    My clients have been damaged by some of these well know giants who publish invalid address and business profiles; we haven’t even started on reviews yet. Newspapers have a code of ethics and write retractions when they make mistakes. The review merchants don’t. There arrogance is incredible. One well known review merchant publishes that a business or doctor is unlicensed if she doesn’t have the license data in her system. What right does she have to act as a regulatory agency? If she doesn’t have your licensed then you are unlicensed … talk about the kiss of death for a doctor. I won’t look twice if I see a doctor is unlicensed. Correcting mistakes is hard and time consuming. Some review merchants charge a fee to contact them in order to correct their mistakes about your business. You can email, but will anyone ever respond? I personally find their actions and how they safeguard a business’s reputation to be reckless. It’s not just a negative review; publishing wrong addresses, phone numbers, bad URLs for a business create conflicts that can destroy a business Internet marketing efforts. Conflicting business data can sink your Google local placement fast or create invalid records that don’t represent your business and have the same degrading results.
    This kind of marketing mal-practice hurts the reputation and marketing efforts of innocent business. Mistakes happen, but there is too much sloppy work being presented as fact. I would like to see standards and regulation should be imposed on the reputation merchants. They function like newspapers so why shouldn’t they be accountable like a news publication? So what can you do? If you are a member of a professional association, contact them and let them know how you are being damaged. When enough people complain, a collective suite may happen. I also recommend that damaged businesses contact their State’s Attorney General and also the Attorney General’s office in the home state of any review merchant that is damaging your online reputation, especially if they have offered you any paid marketing enticement to adopt their services. Reputation merchants and their marketing networks get paid to promote businesses. They profit when their clients’ competitors are damaged or induced to pay for their services in order to correct libelous data. This practice may be predatory marketing in your home state and is illegal. The Attorney General, Dept of Fraud and Consumer Complaints can be a damaged business’s best friend.