Mapquest.com, the original online map app, was acquired by Aol several years ago. While the site is no longer the dominant mapping service, it still gets a lot of local search traffic for people looking for both directions and businesses. You want to make sure that your business is listed there and that it’s up to date.
In January 2014, Mapquest decided to completely outsource the Mapquest local business center to Yext. So now if you want to add a business listing to Mapquest or you want to know how to update your Mapquest listing, you need to use Yext.
It’s pretty simple. You just sign up for a Yext Powerlistings subscription and then you can add or update your business info, not only on Mapquest, but on the 50+ other local search sites in Yext’s network. Yext Powerlistings also has some other great features including review monitoring, reporting on traffic to local search site profile pages and posting to your Facebook, Foursquare and Google+ accounts.
You can check out how your business appears in Yext’s network here.
For those of you not interested in Yext, I used a new AI writing tool to write a how-to article on the topic:
In the digital age, having your business correctly listed on mapping platforms is essential for local customer acquisition. MapQuest, an early provider of online mapping directions, remains a trusted resource for millions of users looking for directions or local businesses. In this guide, you’ll learn how to add or update a business listing to MapQuest to improve your online presence.
Why Claim Your Business Listing on MapQuest?
But first, why is it important to claim your business listing?
- Correct Information: Don’t let potential customers get the wrong information. Make sure your business’s address, hours, and phone number are accurate.
- More Exposure: A claimed and up-to-date listing on MapQuest will show up higher in search results, making it more likely that people will find you.
- Customer Interaction: Replying to reviews and updating your listing can build trust and increase engagement with your audience.
Steps on How To Add or Update Your Business Listing To MapQuest
1. Visit the MapQuest Website
Start by going to the MapQuest homepage
2. Navigate to the Business Listing Section
- Click on the three horizontal lines (menu) in the top-left corner.
- Scroll down and click on “Claim your Business.”
3. Search for Your Business
- Fill in your business name and phone number in the appropriate boxes.
- Click “Find My Listings” to begin the search for current listings.
4. Claim or Add Your Business Listing
- If Your Business Shows Up: Click on the business name and then follow the steps to claim the business. You will need to confirm that you are the owner, usually through a phone call or email.
- If Your Business Doesn’t Show Up: Click on “Add your business.” Enter your business name, address, phone number, and category.
5. Verify and Edit Your Business Information
- Ensure all the information you entered is correct and up-to-date.
- Include essential details like opening hours, website URL, and a short description.
- Add high-quality photos of your business to attract more customers.
6. Monitor and Respond to Reviews
- Regularly check reviews from your customers to engage with them.
- Always respond professionally to feedback. Resolve any issues and thank customers for their positive reviews.
Alternative Methods for Adding a Business to MapQuest
For a more hands-off or multi-location solution, consider using third-party services such as Yext or Synup to help you with how to add or update a business listing to MapQuest.
- Yext: This service offers a central dashboard to manage business information across various directories, including MapQuest. It includes review monitoring, analytics, and additional content opportunities. Find out more on Yext
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Synup: This tool facilitates adding, claiming, and editing business listings on MapQuest, along with review management features. Check out more about Synup
Common Issues When Updating Your Business Listing
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Duplicate Listings: If you find multiple listings for your business, contact MapQuest’s Business Support team to have them merged for consistency and accuracy. Learn more about this issue here
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Incorrect Information: Always keep your listing current with any changes to your business operations such as new hours or services.
Final Thoughts on Adding or Updating Your Business Listing
Claiming and updating your business listing on MapQuest is crucial for boosting your online presence and reaching potential customers. By following these steps on how to add or update a business listing to MapQuest, and utilizing the tools available, your business will likely appear in local searches, increase traffic, and promote growth. Remember, consistency is key. Keeping your business information the same across all platforms helps create trust and credibility with your audience.
Internal Linking Suggestions:
– Consider linking to related articles on local SEO strategies or optimizing business listings on Google My Business.
– Include links to any company blog posts about customer engagement or the importance of online reviews.
Disclosure: I get a cut from sending business to Yext. It’s not much but it keeps the lights on at the blog, so if you’re interested in Yext, I’d appreciate it if you buy it through my link. Thanks!