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Mapquest.com, the original online map app, was acquired by Aol several years ago. While the site is no longer the dominant mapping service, it still gets a lot of local search traffic for people looking for both directions and businesses. You want to make sure that your business is listed there and that it’s up to date.

In January 2014, Mapquest decided to completely outsource the Mapquest local business center to Yext. So now if you want to add a business listing to Mapquest or you want to know how to update your Mapquest listing, you need to use Yext.

It’s pretty simple. You just sign up for a Yext Powerlistings subscription and then you can add or update your business info, not only on Mapquest, but on the 50+ other local search sites in Yext’s network. Yext Powerlistings also has some other great features including review monitoring, reporting on traffic to local search site profile pages and posting to your Facebook, Foursquare and Google+ accounts.

You can check out how your business appears in Yext’s network here.

Disclosure: I get a cut from sending business to Yext. It’s not much but it keeps the lights on at the blog, so if you’re interested in Yext, I’d appreciate it if you buy it through my link. Thanks!

 

12 Comments

  • Ronald Harris  June 4, 2015 at 9:01 pm

    Why make a person pay to add a business or update it. I like doing this myself I dont want to pay yext to do my business but if I dont can I be listed?

    Reply
  • Andrew Shotland
    Andrew Shotland  July 31, 2015 at 1:54 pm

    Hey Ron,

    The challenge many directory sites have is the cost of managing the listings/claiming/updating process. Until Yext came along, most did a pretty awful job of it because it wasn’t where the money was. Yext figured out a way to manage this function and turn a cost center for these directories into a profit center. I agree for those who want to do it themselves, it’s a drag, but there are a lot of businesses who just want it done for them.

    Reply
  • Ruth Siegel  August 3, 2015 at 11:02 am

    My business information has changed and I cannot update it because some directories now use YEXT. I paid SEO companies to create directory listings for me which are now not accurate. Do you hear the huge ripping sound? What fascists!

    I would NEVER, EVER consider giving YEXT a penny!

    Reply
    • Andrew Shotland
      Andrew Shotland  August 3, 2015 at 12:12 pm

      Hey Ruth,

      Hard to say without seeing what happened, but my guess is that your listing changes have nothing to do with Yext and everything to do with most local directory site publishers’ inability to effectively maintain consistent data. While I can understand not wanting to pay Yext to fix this problem, fixing this kind of problem is one of the main reasons Yext exists. We see this kind of thing happen over and over again to listings that have been manually claimed.

      Reply
  • Steve Baro  August 20, 2015 at 4:29 pm

    So is there a way to add a basic listing to MapQuest without having to join Yext?

    Reply
  • Ruben Pizarro  September 30, 2015 at 4:53 pm

    Nice! I figured there had to be a way to upload business directory to whitepages, switchboard, 411, and some of the other ones that don’t allow you to register your business…

    Reply
  • Ian  October 16, 2015 at 11:13 am

    This is ridiculous to me. It’s one thing to leverage the value of updating all the directory listings/citations for a business and charge a fee for that; but it’s an entirely different story to set up a system where paying Yext is the ONLY way to update listings. I’m not trying to be dramatic, but it’s essentially a (low-level) form of extortion. I am an in-house marketer for a business and cannot ensure listings are accurate without having to tell my boss that I have to pay $150 for Yext to update it for me, when I’m perfectly capable of doing it myself – that’s my JOB.

    Reply
    • Andrew Shotland
      Andrew Shotland  October 16, 2015 at 11:26 am

      Hey Ian,

      See my previous comments. You can look at Yext as extortion or you can look at Yext as trying to provide a profitable service that most local directories cannot/will not provide. I imagine if you, or your boss, looked at the time you would have spent manually claiming/updating/fixing your listings on every site, it would easily be worth more than whatever you spent on Yext.

      Reply
  • Ian  October 16, 2015 at 11:41 am

    Yes, if I needed to claim/update/fix every listing on every site then perhaps that would be worth it. But that’s not the case; before Yext existed we dedicated a large amount of time and effort to ensuring most of our citations were accurate. We moved offices last year, and now I have to justify paying $150 to change the suite number in our office address. As I said, if they made it an option to pay for the full range of services then that would be one thing. I believe the time that it would take me to update the suite number on MapQuest would not be worth $150.

    Reply
  • Brittany  September 10, 2018 at 8:06 am

    Hi! I am trying best I can to make my own listing on mapquest.com, but I only ever run in to YEXT and they try to charge me. How can I just submit my business listing to mapquest without paying YEXT ? We are just a small family-run restaurant, we would never pay $150 to list our business anywhere.

    Reply
    • Andrew Shotland
      Andrew Shotland  September 10, 2018 at 8:10 am

      Hi Brittany, Mapquest offers a “Basic Business Listing” for free which allows you to add your name, phone number, street address, website URL and up to six categories. You can see info about it at https://help.mapquest.com/section/201067700. It’s not clear how long it takes for these to work though.

      Reply

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