Nextdoor just launched the ability to create business profiles on the local social network at https://business.nextdoor.com/local/local-business. I signed up Local SEO Guide to show you how it’s done. Here’s how:

  1. Go to the Nextdoor for Business sign in page and click the “Sign Up For Free” button.
  2. On the next screen, choose if your business is a “Neighbor for Hire” (e.g. a babysitter) or a “Professional Business” (e.g. a store or a real estate agent, etc.)
    Nextdoor Select Business Type
  3. You’ll need to create a Nextdoor account for your business if you don’t already have one.
    Nextdoor Business Name
  4. Once you are signed in, enter your business name and address and then search to see if your business is already on Nextdoor. If so, select your business to claim it. If not, click on “Create a new business page with this name” where you’ll be asked to re-confirm the address.
  5. Let Nextdoor know how you want “neighbors” to get in touch by adding your email, phone number or website address. You must provide an email, but phone and website are optional. You may want to create a unique email for Nextdoor so you can track the leads (e.g. nextdoor@localseoguide.com)
    How should neighbors get in touch on Nextdoor
  6. Then select the best category for your business. You can add more than one category.
    Select business category on Nextdoor
  7. Once you submit your category, you are taken to your business profile dashboard at https://nextdoor.com/your-reputation where you can upload a profile photo, add a greeting message and create a local deal for your business.
    Nextdoor Business Profile Dashboard
  8. Note: In order for your business page to be seen, you have to either get recommendations or create a local deal. Once this happens you can start to see your business’ “Organic Neighborhood Reach” on a map to see where people are interacting with your business on Nextdoor. Pretty cool.
    Nextdoor Organic Neighborhood Reach Map

Some helpful small business marketing articles on Nextdoor: