How Much Better Is Google Instant For Publishers?

According to Google’s launch team, Google Instant is supposed to provide more qualified visitors to publishers’ sites. I had set up Google Analytics to track Google Instant referrals – if you want to try this see this great post on WebDistortion.com about How To Track Google Instant In Google Analytics – so I thought it might interesting to look at the first 12 hours or so of results since I started tracking them to see if Google Instant referrals are indeed better than referrals from the old Google – let’s call it “Google Classic”.

And lo and behold, this statistically insignificant data says “Hey Mikey, he likes Google Instant!”:

% Change – Google Instant v. Google Classic:

• # Pages/Visit:                 +  8%
• Avg. Time on Site:          +28%
• % New Visits:                  +  7%
• Bounce Rate:                  –   1%

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