According to Google’s launch team, Google Instant is supposed to provide more qualified visitors to publishers’ sites. I had set up Google Analytics to track Google Instant referrals – if you want to try this see this great post on about How To Track Google Instant In Google Analytics – so I thought it might interesting to look at the first 12 hours or so of results since I started tracking them to see if Google Instant referrals are indeed better than referrals from the old Google – let’s call it “Google Classic”.

And lo and behold, this statistically insignificant data says “Hey Mikey, he likes Google Instant!”:

% Change – Google Instant v. Google Classic:

  • # Pages/Visit:                 +  8%
  • Avg. Time on Site:          +28%
  • % New Visits:                  +  7%
  • Bounce Rate:                  –   1%

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3 Response Comments

  • Dean  September 9, 2010 at 11:07 am

    Wow thats super promising. I set up the filters and can’t wait to see how we do.

  • Brian  September 10, 2010 at 9:49 am

    Thats a nice trend to see. Google Instant has me worried about the possible negatives…. This helps me think more positively about it!

  • Avrdina Joseph  September 18, 2010 at 7:26 am


    I was wondering to how I can differentiate normal and instant result. I will try this filter.