Reviews of businesses on Groupon have been spotted on Google Place Pages since January:

Last year I speculated that social local applications like Twitter & Foursquare could start to cause a lot of SEO problems for IYPs because they could easily replicate the IYP structure while providing a lot more unique content. Groupon reviews are yet another data source that will siphon search traffic away from traditional local directories.

An IYP-like directory of businesses in every city that are running group-buying deals would be pretty powerful.

Thanks to Bonnie Wang of Demandforce for the tip.

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4 Response Comments

  • Michael Dorausch  March 17, 2011 at 12:04 pm

    I keep seeing that list of Place pages citations continue to grow. Was keeping a chart for slide presentation but it’s gone off the chart. 🙂

  • Andrew Shotland  March 17, 2011 at 12:07 pm

    There are over 300 sources by my count

  • Evan  March 21, 2011 at 9:28 am

    I think the notion that Social Media is replacing directories is a sign of the times. Directories are kind of old school and the younger generations prefer to find things through Social Media since that is where they are spending so much time.