I often recommend to clients that they consider adding more articles to their site via a blog. The idea is to have an easy system to add content that is useful for both potential customers and search engines. If you are a plumber the content doesn’t necessarily have to be about how to fix a leaky pipe (although that couldn’t hurt). It might make sense for a plumber to write about how to plan for a kitchen remodel with the idea that the reader will eventually need a plumber.
This post Tipping & Gratuity Guidelines for International Travel on this discount airport parking site is a great example of how to use a blog post to get customers and links. They are targeting international travelers who are going to need long-term airport parking and providing them with info that I am sure a lot of them are looking for shortly before they travel. Once they get the customer to the blog they have a better chance of getting them to try the service. The only thing I would add perhaps is an offer to try a bit harder to get the reader to become a buyer.
6 Response Comments
Damn that is a nice blog post. I am disappointed there is no easy “Digg” button at the bottom. Or maybe there was and I just missed it.
I usually find them annoying because they’re on crappy blogs. But that was an awesome post. I made a rare submission on my own, if anyone wants to Digg it:
We’ve been advising people to do the same for years. Many of the people that come to us looking for websites with limited budgets would be far better off with a free blog and hiring and assistant to write good, relevant copy.
Another benefit is that most blogs are by default, optimized. With a bit of SEO knowledge and a sound strategy, it’s easy to rank well with a blog.
Great post! Thanks.
Agreed. This is a great example. It’s difficult to teach new bloggers “how to be educational”. They are so used to talking about “what they do” and “why they are better”. They need to step back (and like a good salesperson does) uncover true challenges and problems their prospective clients have, and write about that stuff. As this post demonstrates, it doesn’t even need to be core to the service they offer. It just needs to be relevant to their prospect’s needs. They just need to be a resource.
Blogging about your products/services is a great way to keep your content fresh, hit a huge array of key words (with many posts come many words) and ever increasing the size of your site with practical end user content.
Here is another example of another company doing a great job blogging about their new products for both the consumer and the search engines. Everybody wins!
Shop for Lingerie and
The only thing I would do differently on the blog is edit the css so the post titles are the tags and the mod_rewrite tool for Search Engine Friendly URL’s.
I’ve had clients ask me about this. Honestly, I find blogs problematic for SMBs, cuz most don’t have the time/knowledge/interest to write the blog and put in the time networking for it to succeed. This is a good example of how it can benefit them, but what about 6 months from now when the blog’s dead?
It takes time to publish useful material and the way things are going with the internet and Google Panda, useful relevant and good quality content is the way to generate the traffic long term as low quality posts are being sifted out in search results. Regular informative updates are the way to go!