Google’s Top Heavy Ad Algorithm & The SEO Catch-22

The SEO Catch-22:

1. You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards
2. Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content
3. Problem is they are your top performing ad units by a factor of at least 10x
4. Fix the ad units and maybe your traffic will turn around, but for sure your revenue will dive before then
5. Don’t fix the ad units and maybe your traffic will continue to tank and your revenue will dive

 “…a concern for one’s own safety in the face of dangers that were real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Orr would be crazy to fly more missions and sane if he didn’t, but if he was sane, he had to fly them. If he flew them, he was crazy and didn’t have to; but if he didn’t want to, he was sane and had to.”