Welcome To The Google Plus Knowledge Graph for Brands?
Google Plus links have been showing up here and there in Google Knowledge Graph results, but I think the big G just pushed into overdrive. This morning I noticed Google Plus profiles showing up where Google Knowledge graph data has been displayed on SERPs that target brand queries, along with some new formats. Some of these have been around for a while, but I can’t remember which ones are old and which are new so I am listing everything I am seeing now. For example:
Here’s a closer look:
Of course SEOMoz rates one:
And Angies List (but not angieslist or angieslist.com):
A few observations:
- It appears that the brand has to have a verified Google Plus account to trigger this, but not all verified brands have one yet
- As far as I can tell it’s only showing up for “active” Google Plus accounts, providing a huge incentive for brands to get active on G+
- For brands with exact match domains/brands, this provides a big incentive to get busy on G+ as they can push the top ads down
- I haven’t seen any local businesses trigger this yet, but it’s only a matter of time and when it happens, this could be a big pull for more SMBs to get busy on G+
Stay tuned!
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