Google Local Heatmaps Show Cold Maps

Ionadas Local and Sentient Services just published the results of an eye-tracking study on the (old as of 10/27/10) Google Local SERPs that is certainly worth a look. Here’s a summary of the results and some screenshots:

1. People seem to be ignoring the maps
2. This is probably one of the reasons why GOOG moved the maps to the right in the new Place SERPs

Here are four screenshots from the study:

7 Pack w/o Top Ad Unit


7 Pack w/Top Ad Unit

3 Pack w/Top Ad Unit

7 Pack Below Organic Results

This research and this report are © 2010, ionadas local LLC and Sentient Services, LP.

Here’s a link to the full blog post.

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