Share This Story!

About Author

13 Response Comments

  • Brian  September 8, 2010 at 12:20 pm

    I’ve noticed that a lot of searches are going to default to ‘plural’ keywords instead of singular (e.g. ‘Marketing Materials’ will pre-fill before ‘Marketing Material’) This is unfortunate for people who were targeting singular keywords.

  • don  September 8, 2010 at 1:48 pm

    dont see how this is adding value to the user or to their adwords advertisers…guessing a lot more bounces and searches as a result of this change.

  • Andrew Shotland  September 9, 2010 at 11:06 am

    Hey Brian, I am seeing just as many singular queries as default.

  • Brian  September 9, 2010 at 11:09 am

    Hey Andrew… yeah, I should have been more specific. I’m seeing one or the other, but not both. Whereas before a singular term might get more traffic than the plural version (or vice-versa) but both will still get SOME, with Instant, it seems that whichever Google decides is its preference will trounce the other. Thoughts?

  • Andrew Shotland  September 9, 2010 at 11:14 am

    If that is the case they may have designed it this way to insure greater query diversity. That said I just queried “doctor” and got both plural and singular in the suggest box.

  • Brian  September 9, 2010 at 11:20 am

    Right… but the suggest box isn’t what I think will change the volume of searches between the two terms, it is the results that Instant displays.

    Doctors isn’t a good example because for me Instant shows ‘Doctor Who’ as the results after I type ‘doc’. But, lets say you SEO for someone who sold kitchen countertops. From what I’m seeing with Instant, you’d definitely want to optimize for “new kitchen countertops” plural, not singular.

    The reason I’m invested in this topic is because I had a client with a top ranking for a singular keyword phrase that, I suspect (but don’t know for sure), will lose a lot of the traffic it was generating because Google has chosen the plural version.

  • SEOKing  September 28, 2010 at 2:23 pm

    Common guys, believe or not – the algorithm has changed now. Not by a huge percentage but it will impact results. The reason we are not experiencing any differences in ranking is that Google instant is still using old data and references.
    Once, the new Instant bot crawls all the Web in 2 months or so, look at the difference in Google ranks for all the old sites and pages. U will then see the reality.
    Believe me, I have a insight into Google’s Team. Don’t believe, i will be posting a article (a proof) of how google instant alogirthm has a update (or a change) at

  • ogie  October 3, 2010 at 1:42 am

    thanks! great post!

  • Jonathan Kidder  October 4, 2010 at 8:17 am

    Very true thoughts! Loving this post!

  • ned c  October 9, 2010 at 10:16 pm

    i have manged to keep #1 spot 🙂