The Google My Business Help blog now says you can add a menu to your GMB listing via the API according to the new menu guidelines for Google My Business.
According to the guidelines, there are two kinds of menus:
- A menu for an eating and drinking establishment (like restaurants or cocktail bars) that lists the complete set of food and drink items that are available at the business.
- A menu for a service business like a barber, spa, or car repair shop that lists the complete set of services that are available at the business.
I think we will continue to see Google continue to make the GMB API open to as many of these common business objects as possible. Ultimately I expect it to become a clearing house for most of the standard digital marketing services for SMBs (e.g. appointment scheduling, loyalty programs, etc.). GMB could be the ultimate integration point for SMB POS systems and in some ways could become the POS system itself.
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Fetch monsieur a bucket!
6 Response Comments
Andrew: I find that scarcely any restaurant operators I know pay attention to search. Frankly Ithink they could kill on Adwords (especially mobile). Dominant visibility and no competition.
Maybe somewhat getting thru to them letting them know they can upload menus (something they are all aware of) might get Google in the door. AND THEN –Adwords. 😉
Dave, my guess is this is a big deal for most big chains and agencies, not SMBs.
I’m very excited to see what creative ways people start to use this 🙂
Have you seen any yet?
I haven’t seen this in action yet Ryan but I can imagine your customers are very high on it…
This is pretty interesting, Andrew. I like how GMB is expanding. The more information available, the better. I have a few clients that could absolutely make the most of this. Do you know if these menus include prices? Or is it just a list?
There’s a Chinese place right around the block from me that has this implemented with their GMB. It comes in handy quite often when I’m on my way home from a meeting and I want to order some food!